In this age of growing income disparities and economic hardship, Rupert Murdoch's Wall Street Journal has chosen to further glamorize the rich and their wealth by starting a section called Mansion. According to the launch press release, the new section will appear weekly in the paper copy and daily at WSJ.com. “The mantra for real estate has always been location, location, location – the location for the most intelligent, original, trustworthy and insightful journalism on prestige property is now The Wall Street Journal,” said Robert Thomson, editor-in-chief of Dow Jones & Company and managing editor of The Wall Street Journal. “We all like to think of our home as a mansion, even if it is a humble abode, and we all have the license to aspire, so we have created Mansion to be the home of both aspiration and real estate realization.” For more information on the addition, see introductory video.
Unfortunately, it does not appear that Mansion will likely offer the kind of coverage about the lifestyles of the rich that readers came to appreciate in Robert Frank's recently discontinued WSJ blog, The Wealth Report. However, Frank's work is now available at CNBC's Inside Wealth.
Unfortunately, it does not appear that Mansion will likely offer the kind of coverage about the lifestyles of the rich that readers came to appreciate in Robert Frank's recently discontinued WSJ blog, The Wealth Report. However, Frank's work is now available at CNBC's Inside Wealth.
The new section Mansions about high priced homes does not surprise me, primarily because there seems to be a concentration on million and billionaires specifically in the U.S. but undoubtedly worldwide. This new fad does not only encompass real estate but also television shows such as the Real Housewives on Bravo with there endless spin offs focusing on the wealthy socialites in their city. As for the new section I believe it will get large attention and possibly keep the followers if they keep things a bit lively. The video shown does present a high-class demeanor with the orator’s delivery style, but that also could polarize viewers who do not represent such standard and create a negative affect on the section overall.
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