why rich people think (or at least say) they're middle class

 

Brian Donahue followed Chris Christie recently around on the campaign trail and discovered what he sees as a "baffling" disconnect in Christie's public persona: his strong ability to relate to average people as a "regular guy" despite the fact that he is among the top 1% of wealthiest Americans.
Donahue writes in NJ.com:  When a man standing in front of you looks you in the eye and says, "I don't consider myself wealthy," you have to take him at his word that, well, he's probably not wealthy. But when that man has publicly released his tax returns that show his family's income falls within the top 1 percent of all Americans? Well, you have to start to wonder if something fairly bizarre is going on inside his head. Such was the case with New Jersey Gov. Chris Christie last week, who twice told reporters during a swing through New Hampshire that despite earning ten times the median New Jersey income, he does not consider himself rich. In the video above I examine that detachment in the context of a series of events that make them all the more remarkable: Christie's amazing ability to connect personally with voters and sway them to his side with his common touch. It's a knack he's got, and, should he actually run, one he's counting on to vault him back into contention for the nation's first presidential primary. Rich guy? Common man? How to square it all? Watch the video and let me know what you think in the comments below.
In a follow-up piece in the Montclair SocioBlog, Jay Livingston provides an excellent answer to Donahue's paradox by way of using the sociological concepts of "self-perception" and "reference group." 

status anxiety and other animations at The School of Life

The School of Life website was recently created to ostensibly address important things that are typically not taught in the formal process of schooling (see "about us"). The above video is among the rapidly growing TSL collection on YouTube. It defines what status anxiety is, why it's so common in modern societies, and concludes with suggestions about insulating oneself from its negative effects. An in-depth treatment of status anxiety is available in Alain de Botton's book of the same name, and his documentary film also available at the TSL site. Note: there are additional stratification-relevant videos at this site, including those on the works of Marx and Weber, and several on capitalism.

snobby white chicks

This post was contributed by Nari Kim from this fall's introductory sociology class. This post was later cross-posted to The Sociological Cinema.

In this clip from the movie White Chicks, FBI agents, Kevin and Marcus (played by Shawn Wayans and Marlon Wayans), pick up the Vandergeld twins whom they are to supposed to protect. The sisters (played by Brittany Daniel and Jaime KIng) are white, young, and rich, as shown through their consumption of expensive goods such as private jet and designer clothes. Upon meeting, one sister demeans the agents by declaring “we already gave to the United Negro Fund.” Taken a bit back, the agents explain that they are supposed to drive them to their destination and protect them while there. In response, the women throw their bags at the agents and order them to clean up their dog's mess. As they get situated in the car, Marcus is surprised to discover that he is relegated to the cargo area as his seat is reserved for the dog. While driving, the women further bask in their privilege, noting that this isn't just “a” week, but “the” week at the Hamptons, and that only the "hottest of the hottest" (i.e., themselves) will be on the cover of the local magazine, detailing the lives of the rich and famous. In all, the twins make no effort to disguise their assumption of superiority to the agents by virtue of race and class. This clip would serve to humorously introduce any of several important stratification-relevant concepts, including status inequality, white privilege, and conspicuous consumption.