Latoya Ruby Frazier/ the notion of family

LaToya Ruby Frazier ’s body of work “The Notion of Family” examines the impact of the steel industry and health care system on the community of Braddock, PA. See the project at http://mediastorm.com/clients/2015-icp-infinity-awards-publication-latoya-ruby-frazier

Latoya was named a MacArthur Fellow recently.

Snickers mocks idea that working-class men can respect women

Post written by Lisa Wade and originally appeared in Sociological Images.

This is one of the most demoralizing ads I’ve seen in a long time. It’s an Australian ad for Snickers in which construction workers on a busy city street yell pro-feminist comments at women, like “I’d like to show you the respect you deserve” and ”You want to hear a filthy word? Gender bias” and “You know what I’d like to see? A society in which the objectification of women makes way for gender neutral interaction free from assumptions and expectations.”

The construction workers are actors, but the women on the street are (or appear to be) real and their reactions authentic. The first thing women do is get uncomfortable, revealing how a lifetime of experience makes them cringe at the prospect of a man yelling at them.  But, as women realize what’s going on, they’re obviously delighted.  They love the idea of getting support and respect instead of harassment from strange men.

This last woman actually places her hand on her heart and mouths “thank you” to the guys.

And then the commercial ends and it’s all yanked back in the most disgusting way. It ends by claiming that pro-feminist men are clearly unnatural. Men don’t respect women — at least, not this kind of man — they’re just so hungry they can’t think straight.

The twist ending is a genuine “fuck you” to the actual women who happened to walk by and become a part of the commercial.  I wonder, when the producers approached them to get their permission to be used on film, did they tell them how the commercial would end? I suspect not. And, if not, I bet seeing the commercial would feel like a betrayal. These women were (likely) given the impression that it was about respecting women, but instead it was about making fun of the idea that women deserve respect.

What a dick move, Snickers. I hope you’re happy with your misogynist consumer base, because I don’t think I can ever buy a Snickers bar again.  What else does your parent company sell? I’ll make a note.

A petition has been started to register objections to the commercial. Thanks to sociologist and pro-feminist Michael Kimmel for sending in the ad.

Downton Abbey alternative

If you are a Downton Abbey fan, you'll definitely be interested in this documentary film produced several years ago by the BBC and now available on YouTube. Servants: The True Story of Life Below Stairs places the servant class of the Victorian Age in a larger historical context, recognizing for example the role of coercion and particularly the workhouse in generating this supply of highly exploitable workers. Also see Secrets from the Workhouse, which is narrated by Jim Carter (Carson of Downton Abbey).     .  

ex-GM workers on hunger strike in Colombia

See this video and others about the strike against GM at Real News.com

the declining significance of "class"

With exception of the term middle class, television newscasters largely fail to employ the word class, according to a recent content analysis by Jay Livingston in the Montclair SocioBlog. While approximately as many Americans self-identify as working class as middle class, they are mentioned far less often, and virtually devoid from public conversation are stories using terms to describe the extremes: upper class and lower class.  Rather than class, discussion is now framed in the news in terms of income levels. Livingston implies that this failure to recognize classes other than the middle class is consistent with the desire to avoid the specter of class conflict.    

Cross-posted at Sociological Images.