Target hopes to change norms

This post was contributed by introductory sociology student, Sanah Jivani. 

Target store managers have been ordered to remove the "boys" and "girls" signs in the bedroom and toy sections. They will also change the symbolic pink and blue background colors to enhance gender neutrality. While in the past, girls played with Barbies and boys played with action figures, Target is hoping to remove these labels and defeat such stereotypes.

Certainly in the not-too-distant past, boys who played with dolls were commonly assumed to be either sexually confused at best, or outright homosexual at worst. Homosexuality constituted a moral violation entailing severe social and legal sanctions, and often psychiatric intervention. According to a BBC News article, "...in the 1950s and 1960s, behavioral therapy was used to try to "cure" gays. Men convicted of homosexual acts were routinely given electric shock treatment, hallucinogenic drugs, and subjected to brainwashing techniques." (http://goo.gl/EjYTRL) Homosexuality constituted a cultural taboo, and the simple act of boys playing with dolls was repulsive to many. 

However, normative definitions can be dynamic. They may change, but usually not without serious social conflict. Certainly, American attitudes towards all kinds of sexual expression have become more liberal in recent decades (see, e.g., http://goo.gl/6SnhdE). Despite continuing controversy about the legal status of gay marriage, the fact of appearing effeminate, much less being homosexual, no longer suggests a serious moral breach to many Americans, particularly millennials (http://goo.gl/FoSAZ7).

Will Target's decision to change how toys are displayed influence normative behavior? Perhaps--but it may be a case of "too little, too late." While parents who allowed sons to bend gender in the past may have been negatively sanctioned, today it's become another matter: parents who do NOT allow their boys to play with girl toys are out-of-line. Increasingly, the evolving culture suggests that upholding traditional gender definitions is indicative of sexism, perhaps now justifying moral crusades against it.

life cycles of inequity series

Colorlines has recently distributed a series of short docs examining the consequences of the intersection of structure and culture on the lives of young black men.

According to series editor, Kai Wright:
Each month, from May to November, we are publishing a package of content focused on a life stage or event that for black men in the United States is uniquely confined by broad, societal inequities.  We certainly won’t cover the breadth of the black male experience; we won’t even exhaust the range of inequities that impact our lives. Rather, we’ve focused our efforts primarily on places where existing data shows a profound relationship between poor outcomes and being a black man. We hope simply to join a broader dialogue about these inequities, and help inform a public conversation about solutions.  

doc seeks to change attitudes about rape

Palestinian Abeer Hadad made her first film with the intent to change attitudes about sexual assault. Hadad seeks to remove the stigma from being raped, as women and girls who are raped are too often further victimized by family and society. Dum'a was recently screened in Qalanswa, a Palestinian city near Tel Aviv, and this Real News report interviews Hadad and the girls who watched it.